The idea for ReDo came to us when we realised how much goes to waste, and we are not talking about just objects. Charity shops are often seen as a good way to ensure that your unwanted items don’t end up in landfill. Well, what if we told you a lot of it still does? Ever thought about what happens to all the items that don’t sell quick enough? Yes, there are solutions for some of it: books and clothes are sold to “rag companies” but what about toys? Bric-a-brac? DVDs?

We thought that there must be a better way and that’s where it all started.

We sat down and started to talk.
In our conversations we soon realised that it was not only items going to waste, but people and their unique talents too. We had all experienced feeling overlooked, often not even given a chance. Mental health issues, feeling different, being born in the “wrong” place, age, gender – it should not matter, everyone has something to give and we should be allowed to do just that.
What if we could create a place where nothing goes to waste? Where people can grow and find their voice and saving things from being thrown away at the same time?


The foundation for ReDo was created.

R stands for recycling, but also rethinking, remaking, reusing and reinventing. It stands for looking at things in a different way. It stands for reacting to a problem that is present in our everyday lives, where we throw away things and people like they don’t matter. It stands for reassuring, making people understand that every little change is good, that nobody can do everything but everyone can do something. It stands for right now, because that is the best time for this change to happen.

E stands for educate, but also elevate, equality and empathy. We believe that everyone would make a change but it is hard to know where to start. We believe that the world often makes us feel small and insignificant but you matter, we all do. We want to encourage you to step up, look yourself in the mirror and understand that you are important. We believe that every person deserves to be seen and that everyone has something unique to give. Every piece of the jigsaw puzzle is essential for the bigger picture.

D stands for develop but also dare, dynamic and dreams. We believe that by looking at the individual we can provide a place where they can grow and shine. We want to be a flexible place where individuals are allowed to dream, where impossible is possible. Where the core is stable but the rest is flexible and adapts to the individuals inside.

O stands for organise, but also optimism and opportunity. We want to organise events, provide a place where jumble sales, creative workshops or fashion shows can happen. We want to offer a place for small businesses to show what they do, help them in any way we can, because we believe that local matters. We want to take away the “what’s in it for me” and show people that helping should be natural. It is our world, our Norfolk, our community.