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Why local walks matter


What do local walks have to do with saving things from landfill?



A valid question and let me try to explain.

Imagine I walk into your living room, throw rubbish everywhere and then leave.

Most of you would be outraged right? Your house and there I am destroying it.

We have a sense of ownership of our homes, and understandably so.

It’s our safe haven, our pride, our space and I think it is safe to say you would never accept someone vandalising it.



What we are trying to do is to expand that living room to the outside. Help you see just what we have right here on our doorsteps, and what we have to lose. Every choice I make has an impact on that space – be that me throwing rubbish on the ground or buying cheap crap that will end up in a landfill in less than a year.

The air that you breathe, the soil your veg is grown in, the water you drink – everything is impacted. Microplastics are now not just in the distant oceans, out of site and therefore easy to keep out of mind. They are now in our food.

Yes, you read that right. You are eating plastic.


So there you are.

These walks are about showing you what we have to lose, right here in Norfolk. Our gorgeous landscape, the wildlife, the water inland and around us, the very soil under our feet and the overwhelmingly big sky above. The charities trying to make it better and the many independent businesses we find along the way.


Coffee roasters, ale brewers, restaurants, cafes, artisans, makers, creators - all with a passion for this county.


So open your door and make Norfolk part of your living room.

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